Hi! I’m Vivian.

I’m glad you’re here.

Introducing…

Your Favorite Marketing Girlie

Current Role:

[The Home Depot]

I’m a creative with a background in marketing and analytics. From “9 to 5” I work as a marketing analyst in e-commerce at The Home Depot, but from “5 to 9” I create content on TikTok (@vivianshin) and YouTube (@vlogsbyvivi17) focusing on skincare, life in Atlanta, and travel. I’ve previously worked in Marketing at Delta Air Lines and Inspire Brands focusing on brand, copywriting, and email marketing. I’m interested in a variety of industries focused on creative marketing strategy and marketing analytics. If it seems like a good fit, contact me!

Brand Advocate Analyst

SOCIALMEDIA

DIGITAL

CONTENT

COPYWRITING

SOCIALMEDIA DIGITAL CONTENT COPYWRITING

Marketing

[Delta Air Lines]

Brand Experience Marketing Intern

Email Copywriting

I wrote the copy and helped launch two new emails to notify over 1,600 customers daily about a new security initiative in South Korea.

The email to the right is the exact email that I received after it was launched - months after I worked on it during my internship!

Branding Updates

My project during my internship was to audit employee and customer facing touch points and update outdated branding. Below are some of the installations I coordinated. I provided creative direction for the designs, coordinated with vendors, notified stakeholders for approvals and oversaw the installations.

[Social Media]

Passion Projects & Consulting

I created profiles and promoted different brands across various social media platforms such as Instagram, Facebook, and Twitter. I was able to hone my graphic design and content creation skills to create the social media content posted across our channels. Through this experience I was exposed to search engine optimization strategies and created multiple paid ads through social.

[Projects]

I created digital marketing case studies for various applications, mentorship programs, and classes. They reflect my understanding of marketing strategy and creative design. Enjoy!

Creative Designs & Case Studies

  • Netflix Social Media Plan

    I identified social media trends with specialized ideas to promote Netflix’s titles. I also created a pitch package outlining a plan on how to market “Sex Education” - one of their hit TV series - using big ideas, social media and existing talent.

    Click Here
  • Hero Cosmetics

    Hero Cosmetics

    I created a marketing pitch for Hero Cosmetics that outlined a proposal with social media and events on college campus.

    Click Here

  • SITM Mentorship Program

    I created a marketing strategy for Fifty Fifty - a korean pop group - that outlined a hypothetical campaign for a new single release. The campaign includes social media challenges, fan activations, and digital marketing initiatives.

    Click Here

  • Stationhead x The Movement Consulting Project

    I consulted with a reggae band The Movement to create a digital marketing campaign to increase their fanbase on Stationhead - the radio streaming platform.

    Click Here

  • BWW Consulting Project

    I analyzed survey results and consumer data to identify Buffalo Wild Wing’s brand positioning and how to appeal to their 80/20 target market.

    Click Here

Content Creation/UGC

Personal Social Media

[Skincare]

Routine Vlog

Before/After

Product Review