I identified social media trends with specialized ideas to promote Netflix’s titles. I also created a pitch package outlining a plan on how to market “Sex Education” - one of their hit TV series - using big ideas, social media and existing talent.

I created a marketing pitch for Hero Cosmetics that outlined a proposal with social media and events on college campus.

I created a marketing strategy for Fifty Fifty - a korean pop group - that outlined a hypothetical campaign for a new single release. The campaign includes social media challenges, fan activations, and digital marketing initiatives.

I consulted with a reggae band The Movement to create a digital marketing campaign to increase their fanbase on Stationhead - the radio streaming platform.

I analyzed survey results and consumer data to identify Buffalo Wild Wing’s brand positioning and how to appeal to their 80/20 target market.